Translated as ‘For the children’s best, do you dare to think the worst’, is a campaign created by McCann Norway for the children’s welfare charity Stine Sofies stiftelse.
Aimed at raising public awareness of our responsibility to all children and questioning how we often feel we shouldn’t get involved when we see something amiss with a child’s welfare. The site prompts you to take action in a surprising way.
I worked alongside the team at McCann Norway, Paradox films and Christopher Einarsrud and was responsible for the design and interactive direction of the website.
Norwegian language only – www.forbarnasbeste.no/
Here are a few screenshots:



We built Frankenstory earlier this year, it’s an online writing game – you write the first part of a story in 40 words or less and send it on to your friend… the twist is they can only see the last few words you wrote! They write the next part and volley it back to you. End result is a weird and wonderful collaborative story.
So a few months after launch we realized Frankenstory was a hit and we wanted to find a way to showcase some of the stories people were writing. We tried a “Best Stories” list but decided the idea of a “best” or a “worst” story was nonsense, how can one surreal story be better than another? This game is about having fun regardless of how good a writer you are. We ditched the “Best Stories” list and invented the Frankenlab. The Frankenlab is written by the eminent Dr. Emelius Frankenstory, here he dissects the stories which catch his eye and showcases them in the Lab. He gives you advice and inspiration on writing your own story too.
Frankenstory and Frankenlab are bought to you by Mike Stenhouse, Antonio Gould, Nick Lockey and Suzie Webb (that’s me) and are open now for your writing and reading enjoyment.


Yes indeedy folks!
Back in the spring I went back to my old stomping ground of Liverpool to work with a startup business helping them define their idea for an iPhone app. They knew they wanted it to be about gift giving so I was asked to work with them to establish the name, brand and creative direction.
In a series of workshops I worked on what the app should actually do, gift giving yes but how exactly, what it should feel like and what might make it different. When we cracked the idea we moved on to naming it, we decided to call it Little World Gifts as the initial idea was about gifts being from specific locations, half postcard, half souvenir and ermmm half gift (I was not asked to do any maths). Gifts would be limited and exclusively gorgeous, non of your Facebook gift tat here.
I worked up the identity and the styling for the app plus some initial ideas on the gift design for the team there.
Fronted by the lovely Miss Katie Lipps and Paul Stringer with resident wit Jonathon Deamer and Simon Cocker leading the 3-d work. Look out for their app in the store and sign up for updates at http://www.littleworldgifts.com
Here’s some pics of the work I did.



And here’s one of their Christmas gifts done by Simon Cocker and his band of merry 3-dimensional artists.


Frankenstory is a bit like consequences, or exquisite corpse (the old surrealist game).
It’s a writing game you play with a friend – collaborative stylee. We (me, Tone and Mike) have just made it and have put it out there ont’ worldwideweb in it’s embryonic form to see how it grows up with the help and input of you lot!
Go and try it out for yourself.
http://frankenstory.com/
It won in Website – Content & Design
This is a project I art directed and designed as my parting shot at magneticNorth. It was built by the talented team at mN in partnership with the BBC. I did the art direction, concept sketches, the little character, lots of UX and the landscape, I chose Danny Brown to do the gorgeous generative flowers and he did some magic voodoo.
I have resisted bragging about all the awards it has won but it was such a labour of love I may as well list them all here as payback for all the sleepless nights. So in no particular order: FWA, Pixel Awards, Adobe Y, IVCA Clarion and now a BIMA. Other stuff I do wins awards… maybe I will post that (one day when I can be arsed).
Here’s a pic of the work.

Bloom – ‘Smart Choices For The Carbon Conscious’ is a project I’ve been working on for a while, and it is now live and kicking, albeit BETA kicking at http://www.bbc.co.uk/bloom/flash.shtml
It’s an mN project produced in partnership with the BEEB and Danny Brown did the flower code magic.
It helps you find things that you can do to help stop climate change. So come on kids FIGHT APATHY… or don’t, whatever. It’s also my last piece of work for magneticNorth as I’m off (Dick Whittington stylee) to new places.


Yo The World! Did you know that sometimes garden gnomes get all fresh and excitable with digital media? Probably not. Well they do, and when they do they become Webby Honorees.
This is a project I worked on at magneticNorth (for Urban Splash) so check out the full story at this hot url www.mnatwork.co.uk (hey there’s even a stop frame video or at least a photo of me painting the little fellas someplace).
There were 11 of these gnomes all customised and broadcasting bluetooth messages around Leeds last summer (2007), this one is called Rod because he’s a hot rod gnome… of course!
