Wha'
October 2006 Diesel Campaign Website
Design, Concept, Creative Direction, UX, Copy Writing, Illustration.This site was an online campaign to promote a new Diesel handbag, I was responsible for the design and led the concept and build. The bag was called a Boule bag, which translates to ball bag, the irony was not lost on me nor Diesel obviously.
This was a magneticNorth project and it won an FWA and a Webby nomination.
















































