Yo The World! Did you know that sometimes garden gnomes get all fresh and excitable with digital media? Probably not. Well they do, and when they do they become Webby Honorees.

This is a project I worked on at magneticNorth (for Urban Splash) so check out the full story at this hot url www.mnatwork.co.uk (hey there’s even a stop frame video or at least a photo of me painting the little fellas someplace).

There were 11 of these gnomes all customised and broadcasting bluetooth messages around Leeds last summer (2007), this one is called Rod because he’s a hot rod gnome… of course!